Some of the world’s top companies are piling into a new health and wellness trend, and this emerging industry is set to explode in the coming years.
This $1.5 trillion market may be the hottest megatrend of the last few years, and it’s set to grow even bigger in the years ahead.
With major health conditions from heart disease to diabetes on the rise, health and wellness has become a major focus for many recently.
That’s why top companies like PepsiCo, Coca-Cola, and GlaxoSmithKline are now tapping into the booming market of plant-based products.
Forbes recently reported, “Plant-based foods are our future and entrepreneurs are helping us make the shift.”
Influencers like Oprah and Jay-Z and others recently invested $200 million into plant-based food companies.
And it’s creating huge opportunities in the markets, like the 30% spike for shares of oat milk company Oatly after it went public earlier this summer.
Now, a recent announcement suggests we’re within weeks of seeing a new plant-based company entering to take over a corner of the market most are ignoring.
Tapping Into A Massive $53 Billion Market
While the mainstream media has been buzzing with headlines about plant-based milk products and meat replacements, there’s another corner of the market that’s even more exciting today.
I’m talking about the $53 billion active lifestyle market.
The fast-rising startup, Plantfuel Life, Inc. (CSE: FUEL; OTC: BLLXF), just secured a big initial purchase order with the nutrition powerhouse GNC worth $3.9 million.
GNC is one of the biggest health product distributors in the United States with over 2,300 locations.
And PlantFuel managed to upgrade its partnership to Platinum level with this giant retailer.
Generally, this level is reserved for Tier 1 brands with revenues over $20 million.
But with PlantFuel’s product being manufactured in July, it expects to launch in stores across the country just weeks from now.
Through this elite level distribution partnership, PlantFuel not only has the opportunity to feature their products in full front window displays and right at the checkout lines…
They’ll also be featured in a limited marketing campaign and have 100,000 PlantFuel samples sent to GNC’s Pro Box customers to get new customers hooked right out of the gates.
Now, as they’re set to be featured front and center in thousands of locations, PlantFuel is plowing ahead to roll out their new line of plant-based products nationwide.
Taking On Industry Giants Using The Latest Science
PlantFuel has been working with its team of doctors and scientists for years to develop its new line of products for this fast-growing corner of a $1.5 trillion market.
And where most competitors in the active lifestyle markets either sacrifice flavor or quality when making their products, PlantFuel is able to deliver the best of both worlds.
Using plant-fueled ingredients, they’re able to produce a line of products with the latest formulations to help push athletes to their peak performance.
PlantFuel’s first line of products will include:
All-in-One Nutrition
Performance Protein
All-in-One Pre-Workout
All-in-One Recovery
Daily Immunity + Hydration
The plant-based line will offer health-conscious athletes a new alternative for nearly every occasion, whether it’s daily support or for use before and after workouts.
And Plantfuel (CSE: FUEL; OTC: BLLXF), is working with sports science experts to design clinical trials to test their new Performance Protein.
These trials are designed to help show their protein can be just as effective as leading whey protein products in supporting recovery, performance, and muscle growth… using only plant-based ingredients
But this is just the beginning.
Over the next few years, PlantFuel plans to expand this product line to include everything from gummies for immune, gut, and joint health… to plant-based snacks, bars, and cold brews.
As PlantFuel is set for a growth explosion in the coming years, they’ll already have a immense platform to showcase their products in thousands of GNC locations.
And now, they’ve also managed to sign up with a trillion-dollar retail juggernaut to help them grow even faster.
Racking Up A-List Distribution Channels
Starting next month, PlantFuel isn’t just set to launch on the shelves in stores.
They’re set to be featured on the largest direct-to-consumer platform on the planet after arranging to work with Amazon.
PlantFuel just announced they’ve been accepted into Amazon’s Launchpad program designed to help accelerate up-and-coming brands.
This partnership could generate millions of dollars in free advertising for Plantfuel over time from its placement and prioritization on the platform
And this could help put PlantFuel’s new products in front of millions of shoppers on Amazon as they’re featured on the site.
But with an early-stage company like PlantFuel establishing such relationships out of the gates, it should tell customers and investors alike that they’re onto something big.
That comes in part thanks to the team that’s built the company, with industry veterans responsible for building up billion-dollar brands in the past.
Proven History of Building Billion-Dollar Brands
PlantFuel’s team has already proven they have what it takes with their long list of accolades throughout the industry.
CEO Brad Pyatt, for example, co-founded the giant supplement company MusclePharm after completing his professional football career.
By landing high-profile endorsements like Arnold Schwarzenegger, Tiger Woods, and Colin Kaepernick, he helped build MusclePharm from his garage to over $200 million in revenue.
And he also helped put the brand’s products in over 50,000 retail outlets in 120 countries through major retailers like GNC, Amazon, Wal-Mart, Costco, Target, Vitamin Shoppe, and more.
PlantFuel’s Chairman, Brian Cavanaugh, also has decades of experience in the industry.
That includes spending 10 years leading teams at GNC, establishing key brand partnerships which could play a huge role in taking PlantFuel to the next level.
Most recently, Cavanaugh spent 5 years at Iovate Health Sciences before it was acquired in one of the most sizable nutritional supplement transactions in the industry, a $730 million acquisition by XiWang Foodstuffs.
Finally, their President, Maria Dane, has overseen the launch and digital growth strategy on Amazon for countless high-profile brands with a combined $1 billion in revenue annually.
Her experience of working in direct-to-consumer divisions at Amazon set her up to work with some of the biggest brands on the markets, including Johnson & Johnson, Colgate, and L’Oreal.
Together, PlantFuel’s (CSE: FUEL; OTC: BLLXF) team has proven they know how to build a brand, establish partnerships in the active lifestyle industry, and scale businesses to hundreds of millions of dollars in revenue.
And now, things are finally starting to heat up as PlantFuel is gearing up to launch their new line across the United States in the coming weeks.
News Set to Pop Within Weeks
Plant-based businesses have taken off in recent years, and they’re only growing bigger today.
The plant-based protein company, VEGA, was acquired by Danone through a massive $12.5 billion acquisition.
Beyond Meat has grown from a small niche company to a huge brand with an $8.1 billion market cap.
And Oatly jumped to an $11.5 billion market cap within weeks of going public.
But PlantFuel still has room to grow in the blue-sky active lifestyle market, as they currently sit at a market cap of just $50 million.
They’ve put together an experienced team with a proven track record of leading billion-dollar brands.
And they’ve spent years developing the products with the latest plant-based formulations based on cutting-edge science.
Now, they’re set to roll out their initial suite of products to two of the largest distributors in the country.
Plantfuel (CSE: FUEL; OTC: BLLXF), could soon become a major player in this corner of the $1.5 trillion wellness megatrend…
And this could be the most exciting time for investors as they launch their plant-based products across the United States just weeks from now.
By: Jason Ferguson
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